SJBiz_ParkerMcCay_Profile_0719_Profile 7 / 18 / 19 3 : 02 PM Page 1 PROMOTION profile MAKING A CONNECTION How one of the area’s leading law firms is prioritizing service to its community and employees . By Liz Hunter taking up space with paper files and not print - through the United Way “ Day of Action , ” coat ing constantly , ” says Smith . But because lawyers andtoy drives , and monthly “ Denim Days ” where like to hold papers and refer to them , the com - employees can wear jeans with a $ 5 donation to pany realizes it will require a mindset change . thatmonth’s charity — many of which are suggest - “ This being a multi - generational firm , we have ed by employees themselves . This is encour - some who are more comfortable with everything aged , as they recognize every person may being electronic than others , but we are remain - havea cause that is important to them . Smith says ing optimistic and moving forward with every - one employee even suggested a Red Cross bus one’s needs and comfort levels in mind . We have for a blood drive and after making some calls , kicked off the project , and it will probably take the company has now had the bus come to a good three years to complete . ” its location twice for employees to make life - Employee appreciation , wellness , recogni - saving donations . tion and personal development are the third Parker McCay also dedicates a great deal of branch of the CSR program . “ Charity starts at efforts to organizations in Camden since the area home and it’s important to be good to our em - is especially in need . “ We have worked with the hose who run a business know that em - ployees . We want them to be happy and pro - Anna Sample House , a shelter for women and ployees who feel a connection to the ductive , and we try to create a work environment children , packing toiletry kits and also sent attor - organization’s mission make for happier T that’s supportive in terms of their professional neys to give a workshop on résumé building and employees , and happier employees can lead to and personal growth , ” Smith says , adding interview preparation , ” says Smith . a more successful business . employees are offered continuing education on Cathedral Kitchen is another one close to For more than 100 years , Parker McCay has technology , stress and time management , organ - their hearts , and the company will not only offered public and private entity clients in New ization , financial planning and other aspects that volunteer , but they have organized drives for Jersey a full range of legal services . At Parker Mc - affect their work / life balance . supplies , spent time making peanut butter and Cay , commitment to employee well - being and Wellness is also important at Parker McCay . jelly sandwiches and even collected excess the community is not an afterthought — it’s at the The company installed a fitness portal , Fit - Halloween candy for kids who come into Cathe - forefront of the firm’s objectives . Thumb , which allows employees to compete dral Kitchen to take home . Community involvement is nothing new at with each other ( if they wish ) by synching infor - “ An activity like making peanut butter and Parker McCay , but the company has reorgan - mation from their personal fitness trackers or jelly sandwiches is just part of our employees ’ ized its existing initiatives into its Corporate uploading their daily steps and activities . Other day when it needs to be done . We reserve the Social Responsibility ( CSR ) program . Accord - wellness programs include on - site yoga classes , time in a group space and if attorneys have the ing to Sherri Smith , director of marketing , the healthy food and snacks , smoking cessation , an availability , they’ll jump in too , ” says Smith . “ It’s CSR program simply structures everything the annual health fair with screenings , flu shot clinics not something the employees have to clock out company was already doing into three compo - and recently , standing desks have been added and do on their own time . ” nents : community involvement , being green , into the office . In fact , every employee is given VTO — vol - and workplace initiatives . But that’s not to say employees don’t get unteer time off — that they can use at a local non - Parker McCay’s outreach in the community some treats along the way . The company some - profit whether it’s on their own or organized includes financial giving , hands - on volunteering times surprises staff with a visit from the Mister through the firm . and positions on nonprofit boards , including the Softee truck or with doughnuts . Every Septem - Green and environmental initiatives are United Way of Greater Philadelphia and South - ber is a company barbecue , in addition to the also part of the CSR program because , as ern New Jersey , Big Brothers Big Sisters , Girl annual holiday party at the end of the year . Smith says , “ Being a good corporate citizen Scouts of Central and Southern New Jersey and “ We feel that our employees and our com - means doing our part for conservation and to Habitat for Humanity , among others . “ Commu - munity are benefiting from our CSR activities protect the environment . ” nity involvement is important to the employees and we hope that we are setting an example for Admittedly , law firms can be a bit paper - here , ” says Smith . “ They are very interested in other businesses , ” says Smith . “ We get a lot out heavy , so the biggest undertaking right now is working for a company they feel proud of . ” of our CSR program and know that other firms to become paperless . “ We want to get to the Some activities include food drives and w would , too . ” point where everything is digital and we’re not volunteering at the Food Bank of South Jersey | | | 9000 Midlantic Drive , Suite 300 Mount Laurel ( 856 ) 596 - 8900 ParkerMcCay.com SouthJerseyBiz.net | VOLUME 9 ISSUE 7 | SOUTH JERSEY BIZ | 9